A thing or two about Search Engine Optimization aka SEO.
We will pose some rhetorical questions here and try to give some technical insight on SEO and its importance to modern websites.
Let us assume that you’ve built a website, uploaded a beautiful skin, and hosted it on a fast server. Good for you.
What about your visitors? Do you know how many visitors you have, where do they come from, with which keywords they find you -if they find you-, how ahead from you is your competition, what are the keywords your competitors use, how easy is for visitors to find your competitors’ websites?
SEO can help you with all that technical stuff to cope with the competition and increase your visitors. According to recent studies, nearly 85% of all website traffic is driven by search engines and people keyword searching in Google tend to visit mainly from page one to page three of search results. Search engine results are of two types:
a) natural or organic results (meaning relevant results based on the keywords we use to search for a topic)
b) paid or sponsored search results (meaning advertisements placed in relevant keyword searched pages).
Now, SEO is an on page optimization technique with a high return of investment (ROI). With quality content as a starter, SEO is probably the second best thing you can do for your site.
This process consists in a thorough study of the customer’s business competitive environment in order to maximize best results. Then follow proper adjustments in the code of your site (on page optimization), towards making it more search engine friendly (SEF).
Adjustments include the design of your site where possible, choosing the right content, placing the appropriate keywords and building relevant external incoming links (off page optimization with link building).
Following proper adjustments and interventions, time is needed for this process to reach maturity. Thing is, apart from on page optimization, the rest needs a few months to yield results. Search engines and third party websites can not be controlled, so you have to wait.
You should, though, notice a difference in your site rankings when all these changes get indexed by search engines.
SEO is an ongoing process. Even when your rankings put you in the desired place, nothing is final. Search engines alter their ranking algorithms and your competitors likewise hire professionals to optimize their sites. So, you need to stay alert to maintain your placement.
We can help you with all this process. Our optimization packages are tailored to one’s business goals and budget. We even offer a free quote evaluation for your project and a maintenance contract after optimization is done.
Get in touch now and request a free quote evaluation.
